The Luxury Market in India
Author | : G. Atwal |
Publisher | : Springer |
Total Pages | : 197 |
Release | : 2012-08-29 |
ISBN-10 | : 9781137264169 |
ISBN-13 | : 1137264160 |
Rating | : 4/5 (69 Downloads) |
Download or read book The Luxury Market in India written by G. Atwal and published by Springer. This book was released on 2012-08-29 with total page 197 pages. Available in PDF, EPUB and Kindle. Book excerpt: A window into the highly complex Indian luxury market, providing strategies to guide brands in entering this high potential market and capturing the luxury rupee. Sets out to uncover strategies that will help to avoid market failure and leverage opportunities to win in India.