The Manager's Guide to Distribution Channels
Author | : Linda Gorchels |
Publisher | : McGraw Hill Professional |
Total Pages | : 241 |
Release | : 2004-05-07 |
ISBN-10 | : 9780071428682 |
ISBN-13 | : 0071428682 |
Rating | : 4/5 (82 Downloads) |
Download or read book The Manager's Guide to Distribution Channels written by Linda Gorchels and published by McGraw Hill Professional. This book was released on 2004-05-07 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: Understanding distribution -- Forces shaping channel strategy -- Supply chain management -- Legal issues and the reseller contract -- Clarifying requirements -- Channel design -- International channel design -- Selecting suitable channel partners -- Understanding the distributors world -- Establishing mutual performance expectations -- Improving channel effectiveness -- Monitoring performance and adjusting plans.