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The Marketing Power of Emotion
Language: en
Pages: 283
Authors: John O'Shaughnessy
Categories: Business & Economics
Type: BOOK - Published: 2002-12-26 - Publisher: Oxford University Press

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Emotion is one of the defining forces in our lives. It lies at the very heart of many of our most important experiences and memories. Not surprisingly, the worl
The Marketing Power of Emotion
Language: en
Pages: 283
Authors: John O'Shaughnessy
Categories: Business & Economics
Type: BOOK - Published: 2003 - Publisher:

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How does one choose between a brand name and a generic named product? Why does one choose an item with a slightly lower price than the other? The answer is emot
Passion Branding
Language: de
Pages: 264
Authors: Neill Duffy
Categories: Business & Economics
Type: BOOK - Published: 2004-11-19 - Publisher: John Wiley & Sons

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In a world of switched-off and disenchanted consumers, the time is right for a new approach to communicating with customers. Passion Branding is that approach.
The Power of Feelings
Language: en
Pages: 200
Authors: Vivian Dittmar
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Type: BOOK - Published: 2015-11-20 - Publisher: Verlag Vcs Dittmar, Edition Est

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Your Feelings determine who you are and how you live your life. Like most people, you probably spend a lot of time and money trying to create or avoid certain f
Breathing Lessons
Language: en
Pages: 148
Authors: Michael Sky
Categories: Self-Help
Type: BOOK - Published: 2011-04-06 - Publisher: Lulu.com

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Long used by meditators as a way to inner peace, health, and vitality, intentional breathing can also help to deal with difficult emotions. In Breathing Lessons