The Marketing Research Guide

The Marketing Research Guide
Author :
Publisher : Routledge
Total Pages : 444
Release :
ISBN-10 : 9780789024169
ISBN-13 : 0789024160
Rating : 4/5 (69 Downloads)

Book Synopsis The Marketing Research Guide by : Robert E. Stevens

Download or read book The Marketing Research Guide written by Robert E. Stevens and published by Routledge. This book was released on 2006 with total page 444 pages. Available in PDF, EPUB and Kindle. Book excerpt: Here is the newest edition of a marketing research classic-the original edition was named an Outstanding Academic Book by Choice Magazine-updated to include essential information about online sources of data and Internet surveys, as well as an advanced statistical analysis chapter. You'll find step-by-step instructions to take you through the complete marketing research process, plus worksheets, sample proposals, questionnaires, and a copy of a final report-all designed to clarify the "how," "when," and "why" of marketing research.


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