Download or read book The Natural Step for Business written by Brian Nattrass and published by New Society Publishers. This book was released on 1999-01-01 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Natural Step for Business examines how four very successful "evolutionary" corporations in Sweden and the United States - including IKEA and Scandic Hotels in Sweden, and Collins Pine and Interface in the U.S. - are positioning themselves for long-term competitiveness using The Natural Step as a central part of their corporate strategy. Nattrass and Altomare puncture the myth that a company must choose between profitability and care for the natural environment, and present a timely and practical application of this exciting model for global sustainability.