The New Integrated Direct Marketing
| Author | : Mike Berry |
| Publisher | : Gower Publishing, Ltd. |
| Total Pages | : 268 |
| Release | : 1998 |
| ISBN-10 | : 0566079607 |
| ISBN-13 | : 9780566079603 |
| Rating | : 4/5 (07 Downloads) |
Book Synopsis The New Integrated Direct Marketing by : Mike Berry
Download or read book The New Integrated Direct Marketing written by Mike Berry and published by Gower Publishing, Ltd.. This book was released on 1998 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: The author makes the case for direct marketing progressively dominating all marketing communications, not in terms of execution, but in attitude of mind and overall strategic viewpoint.