Download or read book The New Media Theory Reader written by Hassan, Robert and published by McGraw-Hill Education (UK). This book was released on 2006-09-01 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt: The study of new media opens up some of the most fascinating issues in contemporary culture, bringing together key readings on new media, what it is, where it came from, how it affects our lives, and how it is managed. It encourages readers to pay attention to the 'new' in new media, as well as consider it as a historical phenomenon.