The New Positioning: The Latest on the World's #1 Business Strategy
Author | : Jack Trout |
Publisher | : McGraw Hill Professional |
Total Pages | : 192 |
Release | : 1997-05-22 |
ISBN-10 | : 9780071369190 |
ISBN-13 | : 0071369198 |
Rating | : 4/5 (90 Downloads) |
Download or read book The New Positioning: The Latest on the World's #1 Business Strategy written by Jack Trout and published by McGraw Hill Professional. This book was released on 1997-05-22 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the same right-to-the-point, no-nonsense style that was a hallmark of Positioning, this sequel squares off against critical marketing challenges such as how to make sure your message gets through in an era of information overload.