The New Positioning
Author | : Jack Trout |
Publisher | : McGraw-Hill Companies |
Total Pages | : 138 |
Release | : 1995 |
ISBN-10 | : 0070652910 |
ISBN-13 | : 9780070652910 |
Rating | : 4/5 (10 Downloads) |
Download or read book The New Positioning written by Jack Trout and published by McGraw-Hill Companies. This book was released on 1995 with total page 138 pages. Available in PDF, EPUB and Kindle. Book excerpt: This work presents new material on "the five most important mental elements in the positioning process," as well as "six in-depth case studies" on "repositioning"--Book jacket.