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The Political Marketing Revolution
Language: en
Pages: 268
Authors: Jennifer Lees-Marshment
Categories: Business & Economics
Type: BOOK - Published: 2004-10 - Publisher: Manchester University Press

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This book shows how British politics is being transformed from a leadership-run system to one dictated by public needs and demands. No longer confined to party
The Political Marketing Game
Language: en
Pages: 272
Authors: J. Lees-Marshment
Categories: Political Science
Type: BOOK - Published: 2011-03-29 - Publisher: Springer

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The Political Marketing Game identifies what works in political marketing, drawing on 100 interviews with practitioners. It also shows that authenticity, values
The Marketing Revolution in Politics
Language: en
Pages: 218
Authors: Bruce I. Newman
Categories: Business & Economics
Type: BOOK - Published: 2016-01-01 - Publisher: University of Toronto Press

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In 2008, Barack Obama's presidential campaign used an innovative combination of social media, big data, and micro-targeting to win the White House. In 2012, the
Political Marketing
Language: en
Pages: 292
Authors: Jennifer Lees-Marshment
Categories: Political Science
Type: BOOK - Published: 2014-05-09 - Publisher: Routledge

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Substantially revised throughout, Political Marketing second edition continues to offer students the most comprehensive introduction to this rapidly growing fie
Political Marketing
Language: en
Pages: 258
Authors: Darren G. Lilleker
Categories: Business & Economics
Type: BOOK - Published: 2005-08-06 - Publisher: Manchester University Press

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Political marketing has become a global phenomenon as parties try to copy the market-oriented approach employed by Tony Blair to win power for New Labour in 199