The Politics of Time and Youth in Brand India
Author | : Jyotsna Kapur |
Publisher | : Anthem Press |
Total Pages | : 158 |
Release | : 2013-10-15 |
ISBN-10 | : 9780857281135 |
ISBN-13 | : 0857281135 |
Rating | : 4/5 (35 Downloads) |
Download or read book The Politics of Time and Youth in Brand India written by Jyotsna Kapur and published by Anthem Press. This book was released on 2013-10-15 with total page 158 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book traces the heightened time-consciousness that has emerged since the 1990s in popular Indian discourses – across cinema, television, print and consumer culture – and argues that these anxieties concerning time are symptomatic of the struggle between labor and capital. Drawing on critical theory, cinema and media studies and Marxist-feminist concepts, Kapur shows how the recent political-economic shift in India toward neoliberalism has been accompanied by a new emphasis on youth and a preoccupation with change, novelty and the acceleration of time, with profound consequences for conceptions of time, youth and the relations between generations.