The Rationalizing Voter

The Rationalizing Voter
Author :
Publisher : Cambridge University Press
Total Pages : 476
Release :
ISBN-10 : 9781107064751
ISBN-13 : 1107064759
Rating : 4/5 (51 Downloads)

Book Synopsis The Rationalizing Voter by : Milton Lodge

Download or read book The Rationalizing Voter written by Milton Lodge and published by Cambridge University Press. This book was released on 2013 with total page 476 pages. Available in PDF, EPUB and Kindle. Book excerpt: Political behavior is the result of innumerable unnoticed forces and conscious deliberation is often a rationalization of automatically triggered feelings and thoughts. Citizens are very sensitive to environmental contextual factors such as the title 'President' preceding 'Obama' in a newspaper headline, upbeat music or patriotic symbols accompanying a campaign ad, or question wording and order in a survey, all of which have their greatest influence when citizens are unaware. This book develops and tests a dual-process theory of political beliefs, attitudes and behavior, claiming that all thinking, feeling, reasoning and doing have an automatic component as well as a conscious deliberative component. The authors are especially interested in the impact of automatic feelings on political judgments and evaluations. This research is based on laboratory experiments, which allow the testing of five basic hypotheses: hot cognition, automaticity, affect transfer, affect contagion and motivated reasoning.


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This book is an appreciation of the long and illustrious career of Milton Lodge. Having begun his academic life as a Kremlinologist in the 1960s, Milton Lodge r