The Rise Of Mass Advertising
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Language: en
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Type: BOOK - Published: 2022-08-25 - Publisher: Oxford University Press
This is an open access title available under the terms of a CC BY-NC-ND 4.0 International licence. It is free to read at Oxford Scholarship Online and offered a
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In this unique work of scholarship, Edd Applegate surveys the key figures and events that transformed the American business landscape from its colonial beginnin
Language: en
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The Rise of Mass Advertising is the first cultural legal history of mass advertising in Britain c. 1840-1914 and its legal shaping; drawing together the history
Language: en
Pages: 340
Pages: 340
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Looks at advertising during the 1960s, focusing on the relationship between the counterculture movement and commerce.
Language: en
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Pages: 438
Type: BOOK - Published: 2011-01-03 - Publisher: Harvard University Press
At the end of the nineteenth century, Germany turned toward colonialism, establishing protectorates in Africa, and toward a mass consumer society, mapping the m