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The Routledge Companion to Advertising and Promotional Culture
Language: en
Pages: 470
Authors: Emily West
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Type: BOOK - Published: 2013-02-11 - Publisher: Routledge

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The Routledge Companion to Advertising and Promotional Culture provides an essential guide to the key issues, methodologies, concepts, debates, and policies tha
The Routledge Companion to Advertising and Promotional Culture
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Authors: Emily West
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Type: BOOK - Published: 2023-04-04 - Publisher: Taylor & Francis

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This comprehensive second edition provides an updated essential guide to the key issues, methodologies, concepts, debates, and policies that shape our everyday
Promotional Cultures
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The Rise and Spread of Advertising, Public Relations, Marketing and Branding.
The Sage Handbook of Promotional Culture and Society
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The Sage Handbook of Promotional Culture and Society critically examines the social, political, and cultural impact of promotional industries, including adverti
The Routledge Companion to Media Industries
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Bringing together 49 chapters from leading experts in media industries research, this major collection offers an authoritative overview of the current state of