The Secrets of Word-of-mouth Marketing

The Secrets of Word-of-mouth Marketing
Author :
Publisher : AMACOM Div American Mgmt Assn
Total Pages : 276
Release :
ISBN-10 : 0814425666
ISBN-13 : 9780814425664
Rating : 4/5 (66 Downloads)

Book Synopsis The Secrets of Word-of-mouth Marketing by : George Silverman

Download or read book The Secrets of Word-of-mouth Marketing written by George Silverman and published by AMACOM Div American Mgmt Assn. This book was released on 2001 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to harness the awesome power of "word of mouth."


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Word-of-Mouth Marketing, WOMM as it is commonly known, is the least expensive form of advertising and often the most effective. People believe what their friend