Download or read book The Social License written by John Morrison and published by Palgrave Macmillan. This book was released on 2014-08-27 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: A distinctive and direct guide to legitimacy in business, focusing on the new benchmark of a 'Social License to Operate'. Featuring case studies of what is and isn't working, this book explains how business owners and CSR professionals can integrate legitimacy into the heart of their company strategy, beyond CSR and good PR.