The Soul of the Corporation

The Soul of the Corporation
Author :
Publisher : Pearson Prentice Hall
Total Pages : 251
Release :
ISBN-10 : 9780131857261
ISBN-13 : 0131857266
Rating : 4/5 (61 Downloads)

Book Synopsis The Soul of the Corporation by : Hamid Bouchikhi

Download or read book The Soul of the Corporation written by Hamid Bouchikhi and published by Pearson Prentice Hall. This book was released on 2008 with total page 251 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Drawing on real-life stories from the world's most prominent companies, the authors show how identity can be an extraordinarily valuable asset - and how, if not properly managed, it can become a huge liability. Discover how your firm's identity is related to - and different from - its organizational culture, brand positioning, and reputation. Learn how to diagnose and manage the often unconscious shared beliefs that constitute your company's soul, how to face the enormous identity challenges that arise in mergers, alliances, spin-offs, and the creation of new brands, and above all, how to lead and inspire in this new Age of Identity."--Jacket.


The Soul of the Corporation Related Books

The Soul of the Corporation
Language: en
Pages: 251
Authors: Hamid Bouchikhi
Categories: Business & Economics
Type: BOOK - Published: 2008 - Publisher: Pearson Prentice Hall

DOWNLOAD EBOOK

"Drawing on real-life stories from the world's most prominent companies, the authors show how identity can be an extraordinarily valuable asset - and how, if no
The Soul of the Firm
Language: en
Pages: 184
Authors: C. William Pollard
Categories: Business
Type: BOOK - Published: 1996 - Publisher: Zondervan

DOWNLOAD EBOOK

'Bill Pollard speaks with a voice of experience. His book deals with the practice of leadership- over time, under pressure, living with reality, getting the des
Creating the Corporate Soul
Language: en
Pages: 484
Authors: Roland Marchand
Categories: Business & Economics
Type: BOOK - Published: 2001 - Publisher: Taylor & Francis US

DOWNLOAD EBOOK

Over the course of the 20th century, America's giant corporations underwent an astonishing change, from being reviled as dangerous leviathons, to being respecte
Liberating the Corporate Soul
Language: en
Pages: 204
Authors: Richard Barrett
Categories: Business & Economics
Type: BOOK - Published: 2013-09-13 - Publisher: Routledge

DOWNLOAD EBOOK

The two most critical issues for business today, according to CEO's Barrett has worked with, are: "How to tap the deepest levels of creativity and the highest l
Saving the Corporate Soul--and (Who Knows?) Maybe Your Own
Language: en
Pages: 0
Authors: David Batstone
Categories: Business & Economics
Type: BOOK - Published: 2003-03-19 - Publisher: Jossey-Bass

DOWNLOAD EBOOK

Every day the media reports on the latest corporation guilty of financial misconduct and public deception. Insider trading, fraudulent accounting, outlandish ex