Download or read book The Undermining of Beliefs in the Autonomy and Rationality of Consumers written by John O'Shaughnessy and published by Routledge. This book was released on 2007-11-08 with total page 154 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines modern consumption, focusing on concepts of autonomy and rationality. The authors adopt a moderating perspective, reviewing and critiquing attacks on these concepts in order to work towards a more nuanced view of the consumer.