The Value Mix
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Language: en
Pages: 96
Pages: 96
Type: BOOK - Published: 2019-01-13 - Publisher:
How do you go from an idea to a compelling product strategy? How do you translate a customer interview into marketing insight? In the Value Mix, Guerric de Tern
Language: en
Pages: 1455
Pages: 1455
Type: BOOK - Published: 2024-09-16 - Publisher:
Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core the
Language: en
Pages: 290
Pages: 290
Type: BOOK - Published: 2019-12-14 - Publisher: Springer Nature
This book aims to revisit the “traditional” interaction between channel strategies and the marketing mix in a connected world. In particular, it focuses on
Language: en
Pages: 260
Pages: 260
Type: BOOK - Published: 2018-02-05 - Publisher: CRC Press
Following in the footsteps of its bestselling predecessor, Kevin J. Duggan, an executive mentor and recognized authority on Lean and Operational Excellence, dra
Language: en
Pages: 26
Pages: 26
Type: BOOK - Published: 2015-09-02 - Publisher: 50 Minutes
Master the 4 Ps of marketing This book is a practical and accessible guide to understanding and implementing the marketing mix, providing you with the essential