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Three Threats to Brand Relevance
Language: en
Pages: 38
Authors: David A. Aaker
Categories: Business & Economics
Type: BOOK - Published: 2013-04-03 - Publisher: John Wiley & Sons

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"Threats to brand relevance are always lurking around the corner. Your brand is virtually never immune from the risk of fading instead of being energized or bei
Brand Relevance
Language: en
Pages: 400
Authors: David A. Aaker
Categories: Business & Economics
Type: BOOK - Published: 2011-01-25 - Publisher: John Wiley & Sons

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Branding guru Aaker shows how to eliminate the competition and become the lead brand in your market This ground-breaking book defines the concept of brand relev
Aaker on Branding
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Pages: 219
Authors: David Aaker
Categories: Business & Economics
Type: BOOK - Published: 2014-07-15 - Publisher: Morgan James Publishing

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"Aaker on Branding" presents in a compact form the twenty essential principles of branding that will lead to the creation of strong brands. Culled from the six
Brand Portfolio Strategy
Language: en
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Authors: David A. Aaker
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Type: BOOK - Published: 2020-03-24 - Publisher: Free Press

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In this long-awaited book from the world’s premier brand expert and author of the seminal work Building Strong Brands, David Aaker shows managers how to const
Managing Brand Equity
Language: en
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Authors: David A. Aaker
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Type: BOOK - Published: 2009-12-01 - Publisher: Simon and Schuster

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The most important assets of any business are intangible: its company name, brands, symbols, and slogans, and their underlying associations, perceived quality,