McCarthy on Trademarks and Unfair Competition

McCarthy on Trademarks and Unfair Competition
Author :
Publisher : Clark Boardman Callaghan
Total Pages : 1186
Release :
ISBN-10 : STANFORD:36105060468274
ISBN-13 :
Rating : 4/5 (74 Downloads)

Book Synopsis McCarthy on Trademarks and Unfair Competition by : J. Thomas McCarthy

Download or read book McCarthy on Trademarks and Unfair Competition written by J. Thomas McCarthy and published by Clark Boardman Callaghan. This book was released on 1996 with total page 1186 pages. Available in PDF, EPUB and Kindle. Book excerpt:


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When a mark acquires a reputation, it becomes a means of attracting consumers by communicating to them various messages going beyond the indication of commercia