Twenty-six Ways of Looking at a BlackBerry

Twenty-six Ways of Looking at a BlackBerry
Author :
Publisher : A&C Black
Total Pages : 242
Release :
ISBN-10 : 9781408105962
ISBN-13 : 1408105969
Rating : 4/5 (62 Downloads)

Book Synopsis Twenty-six Ways of Looking at a BlackBerry by : John Simmons

Download or read book Twenty-six Ways of Looking at a BlackBerry written by John Simmons and published by A&C Black. This book was released on 2009-04-01 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business writing can be particularly difficult to get right and far too many people resort to deathly-dull jargon and nonsense buzz words to try to get their point across. In 26 Ways of Looking at a Blackberry, John Simmons proposes that in order to create business communication that is truly engaging, writing needs to be more expressive and adventurous. 'Business-speak' undermines the communication objectives of brands as they try to move beyond respect to 'love'. This is now seen more and more as the imperative for young, aspiring brands as well as big, corporate brands. The book explores ways that everyone involved with communicating a brand's values - marketers, advertisers, PR people and so on - can focus on the potential of language to reach their goals. To illustrate this, the author has taken a basic example of business writing and rewritten it in 26 different ways, each following a constraint. For example, as a fairy story; without using the letter 'e'; written in the style of Dickens; as a letter to a friend; as a six word story; as a sonnet. In each case, Simmons looks at what effect that particular constraint has on the writing, how it helps or hinders, and what lessons can be drawn from the exercise that can be applied to business writing in different situations. A unique and entertaining approach to business writing with some great advice to impart to help you get the most out of writing for business.


Twenty-six Ways of Looking at a BlackBerry Related Books

Twenty-six Ways of Looking at a BlackBerry
Language: en
Pages: 242
Authors: John Simmons
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2009-04-01 - Publisher: A&C Black

DOWNLOAD EBOOK

Business writing can be particularly difficult to get right and far too many people resort to deathly-dull jargon and nonsense buzz words to try to get their po
BUSINESS Essential
Language: en
Pages: 1364
Authors: Bloomsbury Publishing
Categories: Business & Economics
Type: BOOK - Published: 2015-03-20 - Publisher: Bloomsbury Publishing

DOWNLOAD EBOOK

The abridged, updated edition of international bestseller BUSINESS: The Ultimate Resource. This essential guide to the world of work and careers is crammed with
Business
Language: en
Pages: 4123
Authors: Bloomsbury Publishing
Categories: Business & Economics
Type: BOOK - Published: 2011-06-06 - Publisher: A&C Black

DOWNLOAD EBOOK

An international bestseller, BUSINESS: The Ultimate Resource is a one-stop reference and interactive tool covering all aspects of today's world of work. Unique,
The Director
Language: en
Pages: 328
Authors:
Categories: Industrial management
Type: BOOK - Published: 2009 - Publisher:

DOWNLOAD EBOOK

The Columbia Granger's Index to African-American Poetry
Language: en
Pages: 328
Authors: Nicholas Frankovich
Categories: Literary Criticism
Type: BOOK - Published: 1999 - Publisher: Columbia University Press

DOWNLOAD EBOOK

Responding to the enormous interest in African-American literature, Columbia University Press is publishing a Granger's(R) index devoted exclusively to poetry b