Understanding Aesthetics for the Merchandising and Design Professional

Understanding Aesthetics for the Merchandising and Design Professional
Author :
Publisher : A&C Black
Total Pages : 417
Release :
ISBN-10 : 9781563678097
ISBN-13 : 1563678098
Rating : 4/5 (97 Downloads)

Book Synopsis Understanding Aesthetics for the Merchandising and Design Professional by : Ann Marie Fiore

Download or read book Understanding Aesthetics for the Merchandising and Design Professional written by Ann Marie Fiore and published by A&C Black. This book was released on 2010-04-08 with total page 417 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bridging the gap between the study of aesthetics and its application in the merchandising and design environments, the 2nd Edition of Understanding Aesthetics presents a research-based focus on the concepts of aesthetics and their effect on product value and consumer behavior. The multisensory approach to studying the elements and principles of design helps students master the underlying factors of successful design and learn how products and their promotional surroundings can establish brand identity and create a pleasing environment for the consumer.


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