Download or read book Understanding Interactive Network Branding in SME Firms written by Jan-Åke Törnroos and published by Emerald Group Publishing. This book was released on 2019-11-12 with total page 195 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introducing the innovative concept of Interactive Network Branding (INB), this book offers academics and professionals a theoretical framework, alongside practical examples, to develop INB in the context of small and medium-sized enterprises (SMEs).