Understanding The Hospitality Consumer
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Language: en
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Type: BOOK - Published: 2012-05-16 - Publisher: Routledge
'Understanding the Hospitality Consumer' presents a unique perspective on consumer behaviour in the hospitality sector. It seeks to focus on the role of consump
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Type: BOOK - Published: 2017-08-09 - Publisher: Emerald Group Publishing
The chapters in this volume provide tools and evidence useful for deep understanding of tourists’ buying, consumption, and being through examinations of consu
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Pages: 673
Type: BOOK - Published: 2009-02-09 - Publisher: John Wiley and Sons
Completely revised and updated to include more information on Internet marketing, tourism marketing, marketing technology, and international business, Hospitali
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Pages: 515
Type: BOOK - Published: 2017-04-07 - Publisher: Taylor & Francis
Consumer behaviour is one of the most explored topics in tourism and hospitality marketing, interchangeably denoted by the terms ‘traveller behaviour’, ‘t
Language: en
Pages: 435
Pages: 435
Type: BOOK - Published: 2016-10-04 - Publisher: Taylor & Francis
This introductory textbook shows you how to apply the principles of marketing within the hospitality industry. Written specifically for students taking marketin