Value First Then Price
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Value-based pricing – pricing a product or service according to its value to the customer rather than its cost – is the most effective and profitable pricin
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Value-based pricing – pricing a product or service according to its value to the customer rather than its cost – is the most effective and profitable pricin
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Furnishes a practical and easy-to-understand guide on how to use pricing to increase hidden profits and develop new growth opportunities, offering helpful advic
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The Elgar Encyclopedia of Pricing presents a holistic view of cutting-edge topics, practical insights, and global perspectives on pricing. In-depth entries cove