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Visual and Multimodal Communication
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Authors: Charles Forceville
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Type: BOOK - Published: 2020-07-09 - Publisher: Oxford University Press

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Successful communication requires optimal relevance to a target audience. Relevance theory (RT) provides an excellent model based on this insight, but the impac
Multimodal Communication
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Authors: May Wong
Categories: Literary Criticism
Type: BOOK - Published: 2019-04-29 - Publisher: Springer

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This book draws on visual data, ranging from advertisements to postage stamps to digital personal photography, to offer a complex interpretation of the differen
Translating the Visual
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Authors: Rachel Weissbrod
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2019-04-25 - Publisher: Routledge

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This book offers insights into the translation and adaptation of illustrated texts in an era in which visual texts are perceived as a dominant perceptual frame
Multimodal Argumentation and Rhetoric in Media Genres
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Authors: Assimakis Tseronis
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This collection advances the study of context-dependent characteristics of argumentative discourse by examining a variety of media genres in which text and imag
Screens and Scenes
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This book examines the relationships between online visual interfaces and language use in educational contexts and the features that underpin them to explore th