Visualizing Marketing

Visualizing Marketing
Author :
Publisher : Springer Nature
Total Pages : 306
Release :
ISBN-10 : 9783031182150
ISBN-13 : 3031182154
Rating : 4/5 (50 Downloads)

Book Synopsis Visualizing Marketing by : S. Umit Kucuk

Download or read book Visualizing Marketing written by S. Umit Kucuk and published by Springer Nature. This book was released on 2023-03-21 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book focuses on marketing graphics, figures, and visual artifacts discussed in marketing theory in order to explain and discuss marketing concepts visually, and open a door to future predictions of the evolution of such marketing concepts. Marketing concepts are, by nature, abstract and there is a need for approaches that provide a clear picture of such concepts, along with concrete and hands-on knowledge tools to students, scholars, and practitioners. Furthermore, the recent rising importance and popularity of digital marketing tools and marketing metrics make visualization of such important marketing phenomena possible. Visualizing or concretizing of marketing data is more important than ever as the usage and presentation of such enormous amounts of data requires visual representation. Whereas the first edition focused on traditional marketing elements, namely the 4Ps or marketing mix elements, this edition includes a new section focusing on digital marketing, which introduces the 4Cs, defined as Connectivity, Content, Community and Commitment. Consequently, this edition provides a broader view of marketing concepts by also proposing a new conceptualization to today’s dynamically changing digital marketing value creation tools. As a result, this book develops a new foundation of digital marketing and provides an alternative way of discussing and explaining marketing concepts, old and new, with visual representations.


Visualizing Marketing Related Books

Visualizing Marketing
Language: en
Pages: 306
Authors: S. Umit Kucuk
Categories: Business & Economics
Type: BOOK - Published: 2023-03-21 - Publisher: Springer Nature

DOWNLOAD EBOOK

This book focuses on marketing graphics, figures, and visual artifacts discussed in marketing theory in order to explain and discuss marketing concepts visually
Visualizing Marketing
Language: en
Pages: 129
Authors: S. Umit Kucuk
Categories: Business & Economics
Type: BOOK - Published: 2016-12-20 - Publisher: Springer

DOWNLOAD EBOOK

This book focuses on marketing graphics, figures, and visual artifacts discussed in marketing theory in order to explain and discuss the marketing concepts visu
Visualizing Taste
Language: en
Pages: 345
Authors: Ai Hisano
Categories: Business & Economics
Type: BOOK - Published: 2019-11-19 - Publisher: Harvard University Press

DOWNLOAD EBOOK

Ai Hisano exposes how corporations, the American government, and consumers shaped the colors of what we eat and even the colors of what we consider “natural,�
Visualizing Data
Language: en
Pages: 378
Authors: William S. Cleveland
Categories: Computers
Type: BOOK - Published: 1993 - Publisher: Hobart Press

DOWNLOAD EBOOK

Storytelling with Data
Language: en
Pages: 284
Authors: Cole Nussbaumer Knaflic
Categories: Mathematics
Type: BOOK - Published: 2015-10-09 - Publisher: John Wiley & Sons

DOWNLOAD EBOOK

Don't simply show your data—tell a story with it! Storytelling with Data teaches you the fundamentals of data visualization and how to communicate effectively