Web Usage Mining Techniques and Applications Across Industries
Author | : Kumar, A.V. Senthil |
Publisher | : IGI Global |
Total Pages | : 448 |
Release | : 2016-08-12 |
ISBN-10 | : 9781522506140 |
ISBN-13 | : 1522506144 |
Rating | : 4/5 (40 Downloads) |
Download or read book Web Usage Mining Techniques and Applications Across Industries written by Kumar, A.V. Senthil and published by IGI Global. This book was released on 2016-08-12 with total page 448 pages. Available in PDF, EPUB and Kindle. Book excerpt: Web usage mining is defined as the application of data mining technologies to online usage patterns as a way to better understand and serve the needs of web-based applications. Because the internet has become a central component in information sharing and commerce, having the ability to analyze user behavior on the web has become a critical component to a variety of industries. Web Usage Mining Techniques and Applications Across Industries addresses the systems and methodologies that enable organizations to predict web user behavior as a way to support website design and personalization of web-based services and commerce. Featuring perspectives from a variety of sectors, this publication is designed for use by IT specialists, business professionals, researchers, and graduate-level students interested in learning more about the latest concepts related to web-based information retrieval and mining.