When Ads Work

When Ads Work
Author :
Publisher : M.E. Sharpe
Total Pages : 196
Release :
ISBN-10 : 0765621711
ISBN-13 : 9780765621719
Rating : 4/5 (11 Downloads)

Book Synopsis When Ads Work by : John Philip Jones

Download or read book When Ads Work written by John Philip Jones and published by M.E. Sharpe. This book was released on 2007 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: The ""accepted wisdom"" in advertising is that ad campaigns are good for building brand recognition and good will, but not for immediate sales impact. ""When Ads Work"" argues the opposite - that well-planned and well-executed advertising campaigns can and should have an immediate impact on sales. Featuring numerous examples from recent ad campaigns, the new edition of this popular book is a model for any successful advertising research program. With a device he calls STAS (Short Term Advertising Strength) - a measure of the immediate effect of advertising on sales - the author demonstrates th ...


When Ads Work Related Books

When Ads Work
Language: en
Pages: 196
Authors: John Philip Jones
Categories: Business & Economics
Type: BOOK - Published: 2007 - Publisher: M.E. Sharpe

DOWNLOAD EBOOK

The ""accepted wisdom"" in advertising is that ad campaigns are good for building brand recognition and good will, but not for immediate sales impact. ""When Ad
When Ads Work
Language: en
Pages: 200
Authors: David M Jones
Categories: Business & Economics
Type: BOOK - Published: 2015-03-26 - Publisher: Routledge

DOWNLOAD EBOOK

The "accepted wisdom" in advertising is that ad campaigns are good for building brand recognition and good will, but not for immediate sales impact. "When Ads W
Campaigning for Hearts and Minds
Language: en
Pages: 297
Authors: Ted Brader
Categories: Political Science
Type: BOOK - Published: 2020-07-08 - Publisher: University of Chicago Press

DOWNLOAD EBOOK

It is common knowledge that televised political ads are meant to appeal to voters' emotions, yet little is known about how or if these tactics actually work. Te
Made You Look
Language: en
Pages: 0
Authors: Shari Graydon
Categories: Juvenile Nonfiction
Type: BOOK - Published: 2013 - Publisher:

DOWNLOAD EBOOK

Outlines the history and purpose of advertising, discusses target audiences, the techniques advertisers use, hidden advertisements, limits on advertising, and w
Subprime Attention Crisis
Language: en
Pages: 103
Authors: Tim Hwang
Categories: Business & Economics
Type: BOOK - Published: 2020-10-13 - Publisher: FSG Originals

DOWNLOAD EBOOK

From FSGO x Logic: a revealing examination of digital advertising and the internet's precarious foundation In Subprime Attention Crisis, Tim Hwang investigates