Download or read book When Business Meets Culture written by B. Munoz-Seca and published by Springer. This book was released on 2010-11-30 with total page 299 pages. Available in PDF, EPUB and Kindle. Book excerpt: The cultural sector is gaining increasing importance in our economies, consistantly registering growth rates above average GDP. This book presents insights on how cultural institutions can find new perspectives in their management and provides ideas to hasten culture's role as an economic developer.