Download or read book When Firms Change Direction written by Anne Sigismund Huff and published by Oxford University Press. This book was released on 2001-01-11 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Firms within the same competitive environment (industry) respond in different ways to changing environmental (competitive) conditions. The authors of this book argue that the strategy field has not found answers to the questions that flow from this observation. They answer these questions by using what they call a "cognitively anchored theory of strategic change."