When Good Companies Do Bad Things
Author | : Peter Schwartz |
Publisher | : John Wiley & Sons |
Total Pages | : 216 |
Release | : 1999-05-03 |
ISBN-10 | : UOM:39015048765880 |
ISBN-13 | : |
Rating | : 4/5 (80 Downloads) |
Download or read book When Good Companies Do Bad Things written by Peter Schwartz and published by John Wiley & Sons. This book was released on 1999-05-03 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: When Good Companies Do Bad Things explores the strategic relationship between know-how, integrity, and integration, demonstrating how companies that fail to embrace the deeper meanings of these terms jeopardize their reputations and future prosperity. Schwartz and Gibb present new approaches to avoid the financial pitfalls of bad corporate assumptions and enable good companies to make good on translating social value into business value.