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Discover the ten things highly creative people do differently. Is it possible to make sense of something as elusive as creativity? Based on psychologist Scott B
Wired to Care: How Companies Prosper When They Create Widespread Empathy
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Authors: Patnaik
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Type: BOOK - Published: 2009 - Publisher: Pearson Education India

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Executives often know little about the people who buy their companies' products and services. This is not surprising. To study people, you must care about them.
Ungifted
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Authors: Scott Kaufman
Categories: Psychology
Type: BOOK - Published: 2013-06-04 - Publisher: Basic Books (AZ)

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Questioning everything we know about the childhood predictors of adult greatness, a cognitive psychologist, who was told as a child that he wasn't smart enough
Social
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We are profoundly social creatures--more than we know. In Social, renowned psychologist Matthew Lieberman explores groundbreaking research in social neuroscienc
Wired for Story
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This guide reveals how writers can utilize cognitive storytelling strategies to craft stories that ignite readers’ brains and captivate them through each plot