Selling Women's History

Selling Women's History
Author :
Publisher : Rutgers University Press
Total Pages : 277
Release :
ISBN-10 : 9780813576350
ISBN-13 : 0813576350
Rating : 4/5 (50 Downloads)

Book Synopsis Selling Women's History by : Emily Westkaemper

Download or read book Selling Women's History written by Emily Westkaemper and published by Rutgers University Press. This book was released on 2017-01-09 with total page 277 pages. Available in PDF, EPUB and Kindle. Book excerpt: Only in recent decades has the American academic profession taken women’s history seriously. But the very concept of women’s history has a much longer past, one that’s intimately entwined with the development of American advertising and consumer culture. Selling Women’s History reveals how, from the 1900s to the 1970s, popular culture helped teach Americans about the accomplishments of their foremothers, promoting an awareness of women’s wide-ranging capabilities. On one hand, Emily Westkaemper examines how this was a marketing ploy, as Madison Avenue co-opted women’s history to sell everything from Betsy Ross Red lipstick to Virginia Slims cigarettes. But she also shows how pioneering adwomen and female historians used consumer culture to publicize histories that were ignored elsewhere. Their feminist work challenged sexist assumptions about women’s subordinate roles. Assessing a dazzling array of media, including soap operas, advertisements, films, magazines, calendars, and greeting cards, Selling Women’s History offers a new perspective on how early- and mid-twentieth-century women saw themselves. Rather than presuming a drought of female agency between the first and second waves of American feminism, it reveals the subtle messages about women’s empowerment that flooded the marketplace.


Selling Women's History Related Books

Selling Women's History
Language: en
Pages: 277
Authors: Emily Westkaemper
Categories: Art
Type: BOOK - Published: 2017-01-09 - Publisher: Rutgers University Press

DOWNLOAD EBOOK

Only in recent decades has the American academic profession taken women’s history seriously. But the very concept of women’s history has a much longer past,
Women's History is Everywhere
Language: en
Pages: 32
Authors:
Categories: Electronic government information
Type: BOOK - Published: 2000 - Publisher:

DOWNLOAD EBOOK

Doing Women's History in Public
Language: en
Pages: 267
Authors: Heather Huyck
Categories: Business & Economics
Type: BOOK - Published: 2020-04-05 - Publisher: Rowman & Littlefield

DOWNLOAD EBOOK

A complete guide to interpreting women’s history. Women’s history is everywhere, not only in historic house museums named for women but also in homes named
111 Places Women's History Washington
Language: en
Pages: 240
Authors: Kaitlin Calogera
Categories: Washington (D.C.)
Type: BOOK - Published: 2022-02 - Publisher: Emons Publishers

DOWNLOAD EBOOK

* The ultimate insider's guide to women's history in Washington, DC for locals and experienced travelers* Features interesting and unusual places not found in t
We: A Manifesto for Women Everywhere
Language: en
Pages: 384
Authors: Gillian Anderson
Categories: Self-Help
Type: BOOK - Published: 2017-03-07 - Publisher: Simon and Schuster

DOWNLOAD EBOOK

Urgent and provocative, We: A Manifesto for Women Everwhere is “part self-help, part social theory, centered in the idea that instead of having it ‘all,’