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Word-of-mouth Advertising, Online and Off
Language: en
Pages: 290
Authors: Lynn Thorne
Categories: Business & Economics
Type: BOOK - Published: 2008 - Publisher: Atlantic Publishing Company

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Word-of-Mouth Marketing, WOMM as it is commonly known, is the least expensive form of advertising and often the most effective. People believe what their friend
Word of Mouth Marketing
Language: en
Pages: 0
Authors: Andy Sernovitz
Categories: Interactive marketing
Type: BOOK - Published: 2012 - Publisher: Greenleaf Book Group

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"With straightforward advice and humor, marketing expert Andy Sernovitz will show you how the world's most respected and profitable companies get their best cus
Implementing Word of Mouth Marketing
Language: en
Pages: 204
Authors: Idil Miriam Cakim
Categories: Telemarketing
Type: BOOK - Published: 2010 - Publisher:

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"This book will be a guide to any company or organization who wants to understand the dynamics of online word of mouth and leverage the power of online advocate
The Secrets of Word-of-Mouth Marketing
Language: en
Pages: 272
Authors: George Silverman
Categories: Business & Economics
Type: BOOK - Published: 2011-02-23 - Publisher: AMACOM

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In the widely well-received first edition of The Secrets of Word-of-Mouth Marketing, author George Silverman provided readers step-by-step guidance with his inn
Electronic Word of Mouth (eWOM) in the Marketing Context
Language: en
Pages: 148
Authors: Elvira Ismagilova
Categories: Computers
Type: BOOK - Published: 2017-02-15 - Publisher: Springer

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This SpringerBrief offers a state of the art analysis of electronic word-of-mouth (eWOM) communications and its role in marketing. The book begins with an overv