Word Of Mouth Advertising Online And Off
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Language: en
Pages: 290
Pages: 290
Type: BOOK - Published: 2008 - Publisher: Atlantic Publishing Company
Word-of-Mouth Marketing, WOMM as it is commonly known, is the least expensive form of advertising and often the most effective. People believe what their friend
Language: en
Pages: 0
Pages: 0
Type: BOOK - Published: 2012 - Publisher: Greenleaf Book Group
"With straightforward advice and humor, marketing expert Andy Sernovitz will show you how the world's most respected and profitable companies get their best cus
Language: en
Pages: 204
Pages: 204
Type: BOOK - Published: 2010 - Publisher:
"This book will be a guide to any company or organization who wants to understand the dynamics of online word of mouth and leverage the power of online advocate
Language: en
Pages: 272
Pages: 272
Type: BOOK - Published: 2011-02-23 - Publisher: AMACOM
In the widely well-received first edition of The Secrets of Word-of-Mouth Marketing, author George Silverman provided readers step-by-step guidance with his inn
Language: en
Pages: 148
Pages: 148
Type: BOOK - Published: 2017-02-15 - Publisher: Springer
This SpringerBrief offers a state of the art analysis of electronic word-of-mouth (eWOM) communications and its role in marketing. The book begins with an overv