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10 Principles of Good Advertising
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"The popularity of the television series Mad Men has raised the public awareness of advertising firms and what may or may not happen behind the scenes. We all r
Principles of Advertising
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Authors: Monle Lee
Categories: Business & Economics
Type: BOOK - Published: 2005 - Publisher: Routledge

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The authors present an integrated marketing approach to contemporary advertising. This new edition has been substantially updated to take account of the changes
Advertising Principles
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Categories: Business & Economics
Type: BOOK - Published: 1999 - Publisher: N T C Business Books

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Does It Work?: 10 Principles for Delivering True Business Value in Digital Marketing
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You can collect all the consumer data in the world, but it's not worth much if you aren't using it to move your business forward. Today, marketers and advertise
Ten Principles for Good Design
Language: en
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Exquisitely produced to reflect Dieter Rams' aesthetic philosophy, this book presents highlights from a forty-year career designing iconic consumer products tha