Download or read book 10 Ways To Screw Up An Ad Campaign written by Barry H Cohen and published by Simon and Schuster. This book was released on 2018-05-22 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: 10 Ways to Screw Up an Ad Campaign is a practical, no-nonsense guide to avoiding the most common pitfalls. Written for the small business, professional practitioners, and those who work in the advertising field, this book is chock-full of real life examples, provides readers with a guide to avoiding the most frequently made mistakes in advertising. It covers everything from how to select and work with advertising counselors to evaluating which media to use, and when, to how you can “out advertise” the competition—even if you can’t outspend them. In addition to strategies for your creative and media campaigns, 10 Ways to Screw Up an Ad Campaign addresses the most critical item of all—how to effectively measure the success of your advertising.