Download or read book A Business History of the Swatch Group written by P. Donzé and published by Springer. This book was released on 2014-04-08 with total page 166 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers a detailed and full analysis of the strategy which enabled the Swatch Group to establish itself on the world market. In particular, it tackles the issues of production restructuring, with the opening of subsidiaries in Asia, and the implementation of a new marketing strategy, characterized by the move towards luxury.