A Clear Eye for Branding

A Clear Eye for Branding
Author :
Publisher : Paramount Market Publishing
Total Pages : 168
Release :
ISBN-10 : 097252908X
ISBN-13 : 9780972529082
Rating : 4/5 (8X Downloads)

Book Synopsis A Clear Eye for Branding by : Tom Asacker

Download or read book A Clear Eye for Branding written by Tom Asacker and published by Paramount Market Publishing. This book was released on 2005 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: Lucky you! You just sat down on a plane wondering how you are going to conduct a meeting about branding when you get to your destination. Before the plane takes off, you learn that your seatmate is Tom Asacker, a consultant who is known as a catalyst, and a nonconformist.By the end of your plane ride (or by the end of this 150-page, user-friendly book), you will understand how customers bring their own meaning to your brand and how the brand must constantly meet the customer's expectations to stay in its prime.John F. Kennedy said that the enemy of truth is not the lie, but the persistent, persuasive, and unrealistic myth. In A Clear Eye for Branding, Tom Asacker exposes myths on brands and branding and shines light on the truth of business in the new millennium.In this deceptively simple and entertaining book, Asacker demystifies the concept of branding so that executives, small business owners, and entrepreneurs can finally understand, communicate, and evaluate their strategies and organizational initiatives.You'll discover why a brand is not a logo, a promise, or even an experience. And you'll become obsessed with the three most important questions to ask yourself, and your people, in order to succeed in today's hypercompetitive, unforgiving marketplace.You will see branding in new clear ways, with a renewed energy to put everyone in your organization, from the top to the bottom, on the same path to supporting the branding and increasing profitability. Order copies for your whole team and save.Who is Tom Asacker?Tom Asacker is often described as a catalyst, and a nonconformist. He gets paid to provoke people to think about things in ways that are unclouded by the issues they deal with on a daily basis. He is the author of Sandbox Wisdom: Revolutionize Your Brand with the Genius of Childhood. His views have been featured in numerous national and international business and marketing publications, media, and events.Beyond his success as an entrepreneur and author, Tom is a recipient of the George Land Innovator of the Year Award; he holds medical patents and product design awards; and he has been an advisor to startups, nonprofit organizations, and to some of the world's most well-respected brands. He is a frequent speaker on branding, marketing, entrepreneurship and innovation. You can reach him at [email protected].


A Clear Eye for Branding Related Books

A Clear Eye for Branding
Language: en
Pages: 168
Authors: Tom Asacker
Categories: Brand name products
Type: BOOK - Published: 2005 - Publisher: Paramount Market Publishing

DOWNLOAD EBOOK

Lucky you! You just sat down on a plane wondering how you are going to conduct a meeting about branding when you get to your destination. Before the plane takes
Brand Busters
Language: en
Pages: 156
Authors: Chris Wirthwein
Categories: Business & Economics
Type: BOOK - Published: 2008 - Publisher: Paramount Market Publishing

DOWNLOAD EBOOK

No matter how good a marketer you are, it is easy to slide into behaviors that ultimately make your marketing less effective. Chris Wirthwein has identified the
Designing Brand Identity
Language: en
Pages: 338
Authors: Alina Wheeler
Categories: Design
Type: BOOK - Published: 2012-10-11 - Publisher: John Wiley & Sons

DOWNLOAD EBOOK

A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand From research and analysis through brand strategy, desig
Branding For Dummies
Language: en
Pages: 390
Authors: Bill Chiaravalle
Categories: Business & Economics
Type: BOOK - Published: 2014-12-31 - Publisher: John Wiley & Sons

DOWNLOAD EBOOK

Discover how brands are created, managed, differentiated, leveraged, and licensed Whether your business is large or small, global or local, this new edition of
Baby Boomers and Their Parents
Language: en
Pages: 248
Authors: George P. Moschis
Categories: Business & Economics
Type: BOOK - Published: 2007 - Publisher: Paramount Market Publishing

DOWNLOAD EBOOK

Lots of marketers paint a rosy picture of the lifestyle of baby boomers as they enter the retirement years. But authors Moschis and Mathur, basing their finding