A Focus on Consumer Behaviours and Experiences in an Online Shopping Environment
| Author | : Emerald Group Publishing Limited |
| Publisher | : Emerald Group Publishing |
| Total Pages | : 190 |
| Release | : 2015-11-02 |
| ISBN-10 | : 9781785608704 |
| ISBN-13 | : 1785608703 |
| Rating | : 4/5 (04 Downloads) |
Book Synopsis A Focus on Consumer Behaviours and Experiences in an Online Shopping Environment by : Emerald Group Publishing Limited
Download or read book A Focus on Consumer Behaviours and Experiences in an Online Shopping Environment written by Emerald Group Publishing Limited and published by Emerald Group Publishing. This book was released on 2015-11-02 with total page 190 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Focus on Consumer Behaviours and Experiences in an Online Shopping Environment is a collection of key articles offering insights across a range of sectors. Some of the topics the book looks at include: - Influences of socioeconomic characteristics in online shopping behaviour - The role trust plays in an online shopping environment