A History Of Advertising
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Language: en
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Pages: 465
Type: BOOK - Published: 2022-05-15 - Publisher: Rowman & Littlefield
Advertising has always been a uniquely influential social force. It affects what we buy, what we believe, who we elect, and so much more. We tend to know histor
Language: en
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Strategic story: The making of modern advertising The history of western advertising dates back to at least the 1630s, when Frenchman Theophraste Renaudot place
Language: en
Pages: 316
Pages: 316
Type: BOOK - Published: 2007 - Publisher: Kogan Page Publishers
Adland is a ground-breaking examination of modern advertising, from its early origins, to the evolution of the current advertising landscape. Bestselling author
Language: en
Pages: 212
Pages: 212
Type: BOOK - Published: 2012-08-17 - Publisher: Scarecrow Press
In this unique work of scholarship, Edd Applegate surveys the key figures and events that transformed the American business landscape from its colonial beginnin
Language: en
Pages: 219
Pages: 219
Type: BOOK - Published: 1987 - Publisher: Random House Incorporated
This inside look at some of the most famous advertising campaigns in recent history created by Bill Bernbach, founder of Doyle Dave Bernbach, includes details o