Download or read book A War of Words in the Discourse of Trade written by Philip Eubanks and published by SIU Press. This book was released on 2000 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: Trade as War is the case study of a conceptual metaphor--one that underlies specific and expressed metaphors--that Eubanks (English, Northern Illinois U.) uses to argue that the conceptual metaphor view, combined with an understanding of metaphor as rhetorically constituted, makes obsolete almost all the assumptions that have previously guided metaphor study, from handbooks of advice to cognitive science. Annotation copyrighted by Book News Inc., Portland, OR