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Activate Brand Purpose

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Activate Brand Purpose

Activate Brand Purpose
Author :
Publisher : Kogan Page
Total Pages : 288
Release :
ISBN-10 : 1789668263
ISBN-13 : 9781789668261
Rating : 4/5 (63 Downloads)
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Book Synopsis Activate Brand Purpose by : Scott Goodson

Download or read book Activate Brand Purpose written by Scott Goodson and published by Kogan Page. This book was released on 2021-03-30 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tap into the rise of the conscious consumer. Activate your brand's purpose and turn it into meaningful action, to show your customers what you truly stand for.


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Most of us have an intuitive sense of superior branding. We prefer to purchase brands we find distinctive—that deliver on some important, relevant dimension b