Download or read book Advanced Digital Marketing Strategies in a Data-driven Era written by José Ramón Saura and published by . This book was released on 2021 with total page 315 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book offers a holistic overview of the main applications and uses of data sciences in digital marketing strategies and business models, analyzing the new strategies that influence digital marketing and offering insights related to the creation of innovative data-driven and knowledge discovery techniques applied to traditional and digital marketing strategies"--