Advances in Advertising Research X

Advances in Advertising Research X
Author :
Publisher : Springer Nature
Total Pages : 242
Release :
ISBN-10 : 9783658248789
ISBN-13 : 3658248785
Rating : 4/5 (89 Downloads)

Book Synopsis Advances in Advertising Research X by : Enrique Bigne

Download or read book Advances in Advertising Research X written by Enrique Bigne and published by Springer Nature. This book was released on 2019-10-05 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book addresses challenges and opportunities in research and management related to new advertising and consumer practices in brand communications with multiple touchpoints. It specifically relates to new insights into how profitability and customer engagement are affected by multiple and very diverse consumer touchpoints in an omni-connected world. Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a selective collection of research presented at the 17th International Conference in Advertising (ICORIA), which was held in Valencia (Spain) in June 2018. The conference gathered more than 180 participants from over 27 countries all over the world.


Advances in Advertising Research X Related Books

Advances in Advertising Research X
Language: en
Pages: 242
Authors: Enrique Bigne
Categories: Psychology
Type: BOOK - Published: 2019-10-05 - Publisher: Springer Nature

DOWNLOAD EBOOK

This book addresses challenges and opportunities in research and management related to new advertising and consumer practices in brand communications with multi
Advances in Advertising Research X
Language: en
Pages: 240
Authors: Enrique Bigne
Categories: Branding (Marketing)
Type: BOOK - Published: 2019 - Publisher:

DOWNLOAD EBOOK

This book addresses challenges and opportunities in research and management related to new advertising and consumer practices in brand communications with multi
Advances in Advertising Research (Vol. IV)
Language: en
Pages: 407
Authors: Sara Rosengren
Categories: Business & Economics
Type: BOOK - Published: 2013-05-30 - Publisher: Springer Science & Business Media

DOWNLOAD EBOOK

​Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 11th Inte
Foreign Languages in Advertising
Language: en
Pages: 263
Authors: Jos Hornikx
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2019-12-17 - Publisher: Springer Nature

DOWNLOAD EBOOK

This book presents a comprehensive account of the use and effects of foreign languages in advertising. Based on consumer culture positioning strategies in marke
Handbook of Research on International Advertising
Language: en
Pages: 577
Authors: Shintaro Okazaki
Categories: Business & Economics
Type: BOOK - Published: 2012-01-01 - Publisher: Edward Elgar Publishing

DOWNLOAD EBOOK

'Almost 50 of the leading researchers, teachers and thought leaders have come together to brilliantly cover the complex and evolving field of international adve