Related Books

Advertising and New Media
Language: en
Pages: 235
Authors: Christina Spurgeon
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2007-10-31 - Publisher: Routledge

DOWNLOAD EBOOK

This comprehensive introduction explores the evolving relationship between new media, advertising and new media consumers. Tracing the shift from 'mass' to 'my'
Advertising, Promotion, and New Media
Language: en
Pages: 349
Authors: Marla R. Stafford
Categories: Business & Economics
Type: BOOK - Published: 2015-03-26 - Publisher: Routledge

DOWNLOAD EBOOK

Today, new media enter our lives faster than ever before. This volume provides a complete, state-of-the-art overview of the newest media technologies and how th
Handbook of Research on New Media Applications in Public Relations and Advertising
Language: en
Pages: 572
Authors: Esiyok, Elif
Categories: Business & Economics
Type: BOOK - Published: 2020-08-07 - Publisher: IGI Global

DOWNLOAD EBOOK

As competition between companies increases, the need for effective public relations and advertising campaigns becomes imperative to the success of the business.
The New Advertising
Language: en
Pages: 845
Authors: Valerie K. Jones
Categories: Business & Economics
Type: BOOK - Published: 2016-09-19 - Publisher: Bloomsbury Publishing USA

DOWNLOAD EBOOK

The era of "big data" has revolutionized many industries—including advertising. This is a valuable resource that supplies current, authoritative, and inspirin
Advertising, Promotion, and New Media
Language: en
Pages: 393
Authors: Marla R. Stafford
Categories: Business & Economics
Type: BOOK - Published: 2015-03-26 - Publisher: Routledge

DOWNLOAD EBOOK

Today, new media enter our lives faster than ever before. This volume provides a complete, state-of-the-art overview of the newest media technologies and how th