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At the crossroads of culture and commerce, the advertising industry is a regime of paradoxes. This book examines the place of advertising in today’s creative
Marketing Strategy for Creative and Cultural Industries
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Successful marketing strategies are a vital aspect of any business. This textbook provides students and potential managers in the creative industries with a sol
The Orange Economy
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This manual has been designed and written with the purpose of introducing key concepts and areas of debate around the "creative economy", a valuable development
Advertising Cultures
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The economic and cultural role of the `creative industries' has gained a new prominence and centrality in recent years. These worlds are explored here through t
The Creative Industries
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"Moving from age-old warnings about the influence of the cultural industry to a tentative embrace of a global creative society, Terry Flew′s new book provides