Advertising & IMC

Advertising & IMC
Author :
Publisher :
Total Pages : 669
Release :
ISBN-10 : 1292017392
ISBN-13 : 9781292017396
Rating : 4/5 (92 Downloads)

Book Synopsis Advertising & IMC by : Sandra Ernst Moriarty

Download or read book Advertising & IMC written by Sandra Ernst Moriarty and published by . This book was released on 2014-04-03 with total page 669 pages. Available in PDF, EPUB and Kindle. Book excerpt: For introductory courses in advertising An accessible, well-written, and student-friendly approach to advertising. Advertising tracks the changes in today's dynamic world of media and marketing communication-as well as the implications of these changes to traditional practice-and presents them to students through an accessible, well-written approach. The Tenth edition highlights the increasing importance of consumers as the driving force in today's advertising strategies, social media, and the Internet evolution/revolution. It also includes an increased IMC and brand focus.


Advertising & IMC Related Books

Advertising & IMC
Language: en
Pages: 669
Authors: Sandra Ernst Moriarty
Categories: Advertising
Type: BOOK - Published: 2014-04-03 - Publisher:

DOWNLOAD EBOOK

For introductory courses in advertising An accessible, well-written, and student-friendly approach to advertising. Advertising tracks the changes in today's dyn
Principles of Advertising & IMC
Language: en
Pages: 774
Authors: Tom Duncan
Categories: Business & Economics
Type: BOOK - Published: 2005 - Publisher: Irwin/McGraw-Hill

DOWNLOAD EBOOK

Principles of Advertising and IMC, 2/e by Tom Duncan explains the principles and practices of advertising and the other marketing communication functions within
Social IMC
Language: en
Pages: 141
Authors: Randy Hlavac
Categories: Business & Economics
Type: BOOK - Published: 2014-04-21 - Publisher: CreateSpace

DOWNLOAD EBOOK

There are many books out there on the theories behind the use of social media and mobile applications in marketing—but this is not one of them. Social IMC doe
Advertising Management
Language: en
Pages: 772
Authors: Batra
Categories: Advertising
Type: BOOK - Published: 2009 - Publisher: Pearson Education India

DOWNLOAD EBOOK

Advertising, Promotion, and Other Aspects of Integrated Marketing Communications
Language: en
Pages: 656
Authors: Terence Shimp
Categories: Business & Economics
Type: BOOK - Published: 2006-01-20 - Publisher: Cengage Learning

DOWNLOAD EBOOK

ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS integrates all aspects of marketing communication. Complete with updates on new