Download or read book All You Need is a Good Idea! written by Jay H. Heyman and published by John Wiley & Sons. This book was released on 2008-08-15 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: In All You Need Is a Good Idea, Jay Heyman shows you how to create powerful marketing and advertising ideas that will dramatically increase sales for your business. Perfect for entrepreneurs and small business owners?or operators of any size business, for that matter?this valuable marketing resource will help any business stand out in the marketplace, build bigger market share, gain publicity, and scare the pants off the competition. This book is the perfect guide to creating truly powerful marketing messages.