Analysis for Marketing Planning
Author | : Donald R. Lehmann |
Publisher | : Irwin/McGraw-Hill |
Total Pages | : 288 |
Release | : 2008 |
ISBN-10 | : 0071263632 |
ISBN-13 | : 9780071263634 |
Rating | : 4/5 (32 Downloads) |
Download or read book Analysis for Marketing Planning written by Donald R. Lehmann and published by Irwin/McGraw-Hill. This book was released on 2008 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Analysis for Marketing Planning, 7/e by Lehmann and Winer focuses on the analysis needed for sound Marketing decisions and is structured around the core marketing document--the Marketing Plan. Whether studying Marketing strategy or Product/Brand Management decisions, students need to be able to make decisions based from sound analysis. This book does not attempt to cover all aspects of the marketing plan; rather it focuses on the analysis pertaining to a product's environment, customers and competitors.